Situation

A Raravis Partner observed outdated methods, technology, and mindset from the majority of an existing swim coaching community.

Additionally, there was a lack of access to competent and properly trained coaching staff in the areas of technique as well as injury prevention

There was a market need for basic through advanced swim stroke “technique” training within the competitive swimming community.

Solution

- Created a new State of the art facility to focus on swimming instruction strictly for the purpose of addressing proper technique in all swimming
modes (strokes).

- Leveraged up to date computer based motion technology, graphics and video analysis technology.

- Modernized the instruction and coaching methodology to incorporate all elements of sports science (physical, mental, and physiological).

- Established a robust training protocol for all instructors / coaches to drive consistency and uniformly high levels of quality to all instructional sessions.

- Systems deployed driven by safety, injury prevention, and performance improvement regardless of athlete ability level.

- Process rubric established to create, then build on, the basics for all swim strokes through highly advanced technique.

Satisfaction

* Swimmers enjoyed renewed passion for the sport due to improved performance, and also due to “cool” new place to practice swimming.

* Numerous personal records (PR’s) were achieved throughout the community:
 > High School State Champions
 > Collegiate Athletic Scholarships
 > Olympic Time Trials qualifiers

Business exit via sale to a strategic buyer (Club Swim team and their Head Coach).