Situation

North American growth rate at a multi-billion dollar tier one supplier to the auto industry was lagging the overall market despite having a broad and diverse customer base

Solution

- Analyzed total available market and historical OE Platform sales performance

- Identified potential available market of OE platforms that provided the best opportunities for additional content per vehicle sales.

- Created sales and price strategy that balanced required investment and required ROI to increase dollar content per vehicle that provided sustainable
returns and above market growth

- Developed bespoke engineering solutions optimized for each application that met OE required performance criteria and internal cost performance

Satisfaction

* Secured additional content on identified platforms

* Improved profitability through improved capacity utilization and higher volumes

* Enjoyed sustainable, above market growth